Marketing Management

  • Marketing coordinator
  • Sales consultant
  • Export sales
  • Purchasing assistant
  • Information assistant
  • Advertising
  • Consultant
  • Trainee
Der er stadig ledige pladser!

Are you pursuing an international career within business? Then the AP Degree Programme in Marketing Management would be an excellent choice to kick-start your career goals.

The programme qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.

You will have both the academic insight as well as practical experience for being successful and the basis for further advancements to e.g. marketing manager, production manager, sales manager, export manager, purchasing manager, store manager, information manager, or stipendiary exporter.

If you have an innovative spirit and entrepreneurial personality then the programme also might be your way to gain insight and qualifications for starting your own business adventure.

The Marketing Management program gives a very strong academic background for studying for the Bachelor in International Sales and Marketing.


Uddannelsens indhold

Programme courses
The two-year-program is divided into four semesters, 120 ECTS.

During the first three semesters of the programme the following subjects are offered:

The compulsory subjects are:

  • International Marketing and Sales, including statistics
  • Economics
  • Communication
  • Organization, Management and Logistics
  • Business Law

Among others, the following optional subjects are offered:

  • Managerial Economics
  • Theoretical Statistics
  • Entrepreneurship

The fourth semester is divided into two parts. During the first part of the semester the student must undertake a 3 months internship developing work experience in a business either in Denmark or abroad. The internship must be passed separately. During the second part, the final exam project (the dissertation), you must prepare your dissertation report based on the work experience from the first part of the semester. The dissertation must be passed separately.




For admission directly to the AP Degree in Marketing Management the following qualifications are required:

Educational Qualifications:

From Denmark and Scandinavia
A general upper secondary education in Denmark/Scandinavia (Upper Secondary School Leaving Examination, Higher Commercial Examination, Higher Technical Examination or Higher Preparatory Examination) with English level B and with Mathematics level B.

From UK countries and countries with a similar educational system
General Certificate of Education, GCE Advanced Level-exams (A-level) in combination with General Certificate of Secondary Education, GCSE-examiner (O-level). At least three A levels in relevant subjects in combination with O- level exams.

From other European countries
The equivalent to Upper Secondary School Leaving Examination. For specific countries one extra year at University or similar may be required.

From United States and countries with a similar educational system
High school diploma from the United States followed by at least one year of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar system.

From African countries, India, China and other Asian countries
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre-university Programme or University/College Foundation Programme.

From South- and Latin American countries
The equivalent to Upper Secondary School Leaving Examination plus at least 1-2 years of study in relevant subjects from University. Alternatively also pre-university Programme or University/College Foundation Programme.

The international and the European Baccalaureate.

For admission, please observe specific requirements in the field of Mathematics:
Higher level, equivalent to the Danish B-level, equivalent to approximately 250 hours at upper secondary level. Five main areas must have been thoroughly covered: Numbers, Geometry, Functions, Differential Calculus and Statistics and Probability.

Applicants with marks above average and/or relevant work experience are given preference.

English proficiency:
An IELTS academic score of 6.0+, or alternatively:

Test Score (minimum)
IELTS (academic) 6.0
TOEFL (paper based) 550
TOEFL (computer based) 213
TOEFL iBT (internet based) 80
CPE Cambridge Certificate of Proficiency in English Grade C
CAE Cambridge Certificate in Advanced English Grade C (or level B2)
CEF Common European Framework Grade B2+ (or better C1/C2)
TESA Test of English for Studies Abroad B2+
SLEP Secondary Level English Proficiency test 70% correct (> 100)
OOPT (only tests taken via partner) B2+

Any test result must not be more than two years old at the time of application.

Today 20 December 2017, we give notice that from our September 2019 intake and onwards, Zealand Institute of Business and Technology normally will not be offering conditional admission in AP programmes with a limited number of places.



Alle fuldtidsuddannelser på Erhvervsakademi Sjælland indeholder en obligatorisk praktikperiode.

Praktikperiodens varighed og placering varierer afhængigt af uddannelsen, men som hovedregel ligger praktikken på det sidste semester af uddannelsen, og bliver efterfulgt at dit afsluttende projekt.

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Statens Uddannelsesstøtte (SU) 

Når du læser på en videregående fuldtidsuddannelse hos EASJ, kan du søge om SU.



Studerende på videregående uddannelser (som er godkendt til SU) kan få rabat på abonnementskort til bus og tog i Danmark.


Titel AP Degree in Marketing Management
Erhvervsakademi (EAK)
Varighed 2 år
ECTS point 120
Maglegårdsvej 2, 4000 Roskilde
Sprog English
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